Our Story
Scent.
to Skin.
Lost Naturals is not about how you smell. It is about how you feel in your own skin — present, layered, and unmistakably you.
What LOST Depicts
A name built on five
truths about fragrance.
LOST is not a mood. It is a philosophy. Every letter of this name carries a deliberate belief about what fragrance should do for the person who wears it.
LOST represents the journey of discovery — the courage to explore depths within yourself through scent.
Each fragrance holds layers waiting to be unravelled, much like the complexity of human emotion.
Awakening the senses through touch, sight, and scent in perfect harmony — worn close to the skin.
Traditional attar roots blended with contemporary perfumery — India's heritage, elevated for today.
Designed for all who seek authentic self-expression — beyond gender, beyond labels, beyond limits.
"Every scent is a call — to feel, to remember, to be."
Brand Vision
To become a global lifestyle brand where fragrance is not just worn, but lived.
We envision LOST as a fragrance-led lifestyle brand that evolves beyond personal scent — into spaces, rituals, and self-care. Rooted in authenticity and Indian heritage, our journey begins with attars and expands into perfumes, car fragrances, body care, and skincare.
A complete sensory experience where every product reflects our core philosophy: long-lasting impact, emotional connection, and effortless luxury inspired by Indian roots.
Brand Philosophy
Lost is not about how you smell,
but how you feel in your own skin.
We build two worlds — fragrance that moves with you, and skincare that cares for you. Together they create a ritual. A presence. A quiet confidence that needs no introduction.
Deep, intimate, long-lasting. Worn close to the skin. Attar does not announce itself — it reveals itself, slowly and completely, as the day unfolds.
90%Balanced, diffusive, made to leave a trail. Where attar is intimacy, perfume is presence — an invisible signature that lingers in the rooms you've left.
30%
Brand Personality
Every fragrance is a message.
Every scent is a call.
The vintage brown telephone is LOST's signature brand asset — a symbol of connection, nostalgia, and timeless communication. Just as a sudden call brings back a feeling, a scent instantly reconnects you to a moment in time.
The telephone symbolises receiving, sending, or missing emotions — mirroring exactly how fragrances communicate silently across time and memory.
"The warm brown tone complements the brand's earthy, premium, and sensory aesthetic — a recognisable storytelling element creating instant brand recall."
Skin First · Personal Ritual · Slow Luxury · Presence · Inner Confidence
"We are not just selling perfume. We are preserving a ritual — and passing it on to a generation that deserves to carry it forward."
Lost Naturals · Est. 2025 · Noida-Up, IndiaOur Story
Scent.
to skin.
Lost Naturals is not about how you smell. It is about how you feel in your own skin - present, layered, and unmistakably you.
What LOST Depicts
A name built on five
truths about fragrance.
LOST is not a mood. It is a philosophy. Every letter of this name carries a deliberate belief about what fragrance should do for the person who wears it.
LOST represents the journey of discovery — the courage to explore depths within yourself through scent.
Each fragrance holds layers waiting to be unravelled, much like the complexity of human emotion.
Awakening the senses through touch, sight, and scent in perfect harmony — worn close to the skin.
Traditional attar roots blended with contemporary perfumery — India's heritage, elevated for today.
Designed for all who seek authentic self-expression — beyond gender, beyond labels, beyond limits.
"Every scent is a call — to feel, to remember, to be."
Brand Philosophy
Lost is not about how you smell,
but how you feel in your own skin.
We build two worlds — fragrance that moves with you, and skincare that cares for you. Together they create a ritual. A presence. A quiet confidence that needs no introduction.
Deep, intimate, long-lasting. Worn close to the skin. Attar does not announce itself — it reveals itself, slowly and completely, as the day unfolds.
90%Balanced, diffusive, made to leave a trail. Where attar is intimacy, perfume is presence — an invisible signature that lingers in the rooms you've left.
30%Ingredient Philosophy
At LOST NATURALS, ingredients are at the heart of everything we create. We believe a fragrance is only as powerful as the materials behind it — their origin, purity, character, and the way they evolve on the skin.
Our attars are crafted with up to 90% oil concentration using carefully selected natural ingredients that bring richness, depth, and long-lasting performance to every blend. Alongside them, our Eau de Parfums are balanced with 70% v/v alcohol to create a smooth, modern, and wearable scent experience.
Inspired by the heritage of Indian perfumery, we work with woods, florals, resins, spices, musks, and citrus notes chosen for their authenticity and individuality. Every formulation is designed to evolve beautifully on the skin, leaving a refined and memorable impression.
With a mindful approach to craftsmanship and responsible sourcing, LOST NATURALS creates fragrances that celebrate nature in its most elevated and personal form.
Brand Personality
Every fragrance is a message.
Every scent is a call.
The vintage brown telephone is LOST's signature brand asset — a symbol of connection, nostalgia, and timeless communication. Just as a sudden call brings back a feeling, a scent instantly reconnects you to a moment in time.
The telephone symbolises receiving, sending, or missing emotions — mirroring exactly how fragrances communicate silently across time and memory.
"The warm brown tone complements the brand's earthy, premium, and sensory aesthetic — a recognisable storytelling element creating instant brand recall."
Skin First · Personal Ritual · Slow Luxury · Presence · Inner Confidence
"We are not just selling perfume. We are preserving a ritual — and passing it on to a generation that deserves to carry it forward."
Lost Naturals · Est. 2025 · Noida-Up, IndiaOur Story
Scent.
to skin.
Lost Naturals is not about how you smell. It is about how you feel in your own skin - present, layered, and unmistekably you.
What LOST Depicts
A name built on five
truths about fragrance.
LOST is not a mood. It is a philosophy. Every letter of this name carries a deliberate belief about what fragrance should do for the person who wears it.
LOST represents the journey of discovery — the courage to explore depths within yourself through scent.
Each fragrance holds layers waiting to be unravelled, much like the complexity of human emotion.
Awakening the senses through touch, sight, and scent in perfect harmony — worn close to the skin.
Traditional attar roots blended with contemporary perfumery — India's heritage, elevated for today.
Designed for all who seek authentic self-expression — beyond gender, beyond labels, beyond limits.
"Every scent is a call — to feel, to remember, to be."
Brand Vision
To become a global lifestyle brand where fragrance is not just worn, but lived.
We envision LOST as a fragrance-led lifestyle brand that evolves beyond personal scent — into spaces, rituals, and self-care. Rooted in authenticity and Indian heritage, our journey begins with attars and expands into perfumes, car fragrances, body care, and skincare.
A complete sensory experience where every product reflects our core philosophy: long-lasting impact, emotional connection, and effortless luxury inspired by Indian roots.
Brand Philosophy
Lost is not about how you smell,
but how you feel in your own skin.
We build two worlds — fragrance that moves with you, and skincare that cares for you. Together they create a ritual. A presence. A quiet confidence that needs no introduction.
Deep, intimate, long-lasting. Worn close to the skin. Attar does not announce itself — it reveals itself, slowly and completely, as the day unfolds.
90%Balanced, diffusive, made to leave a trail. Where attar is intimacy, perfume is presence — an invisible signature that lingers in the rooms you've left.
30%Ingredient Philosophy
Crafted from the
finest naturals.
At LOST NATURALS, ingredients are at the heart of everything we create. We believe a fragrance is only as powerful as the materials behind it — their origin, purity, character, and the way they evolve on the skin.
Our attars are crafted with up to 90% oil concentration using carefully selected natural ingredients that bring richness, depth, and long-lasting performance to every blend. Alongside them, our Eau de Parfums are balanced with 70% v/v alcohol to create a smooth, modern, and wearable scent experience.
Inspired by the heritage of Indian perfumery, we work with woods, florals, resins, spices, musks, and citrus notes chosen for their authenticity and individuality. Every formulation is designed to evolve beautifully on the skin, leaving a refined and memorable impression.
With a mindful approach to craftsmanship and responsible sourcing, LOST NATURALS creates fragrances that celebrate nature in its most elevated and personal form.
Brand Personality
Every fragrance is a message.
Every scent is a call.
The vintage brown telephone is LOST's signature brand asset — a symbol of connection, nostalgia, and timeless communication. Just as a sudden call brings back a feeling, a scent instantly reconnects you to a moment in time.
The telephone symbolises receiving, sending, or missing emotions — mirroring exactly how fragrances communicate silently across time and memory.
"The warm brown tone complements the brand's earthy, premium, and sensory aesthetic — a recognisable storytelling element creating instant brand recall."
Skin First · Personal Ritual · Slow Luxury · Presence · Inner Confidence
"We are not just selling perfume. We are preserving a ritual — and passing it on to a generation that deserves to carry it forward."
Lost Naturals · Est. 2025 · Noida-Up, India