Meet Alpha by LOST — a premium roll-on attar designed for men who command respect, exude confidence, and own every room they walk into. Alcohol-free and crafted with 90%+ pure fragrance oil, Alpha delivers an intense, long-lasting aroma that asserts itself boldly from the first application and stays powerfully with you through every moment of your day.

Alpha opens with a sharp, invigorating burst of citrus and aromatic spices, creating an instant aura of strength and dominance. As the fragrance deepens, a bold heart of leather, cedarwood, and smoky vetiver unfolds — masculine, grounded, and undeniably powerful. The scent then settles into a deep, commanding base of oud, musk, and dark amber, leaving a rich, magnetic trail that feels both primal and sophisticated.

Enriched with the legendary depth of pure oud and aged woods, Alpha is more than a fragrance — it’s a statement of power and purpose. Inspired by the artistry of Indian perfumery and refined with global quality standards, Alpha is proudly IFRA certified, cruelty-free, and thoughtfully crafted for the conscious, modern man.

Compact, travel-friendly, and built for the man on the move, Alpha fits effortlessly into your pocket — perfect for a boardroom meeting, a night out, or a weekend adventure. Bold yet refined, intense yet timeless — Alpha is the scent of a man who never goes unnoticed.